TikTok has achieved massive popularity over the past few years and has become one of the leading social media platforms across the world. The platform’s user base of 1.5 billion people monthly provides brands, creators and influencers with a big chance to engage extensive audiences.
An individual needs more than posting videos to succeed on TikTok. The absence of successful video growth occurs when creators make specific mistakes with their high-quality content.
This piece examines the ten main errors that stop TikTok videos from receiving views for users who wish to understand their growth and engagement challenges. The information derives from statistical assessments of relevant data patterns.
1. Failing to Use Enough Hashtags
Hashtags play a vital role on TikTok as they help surface videos to users interested in specific topics. An analysis shows that top-performing TikTok accounts use 11 or more hashtags per video on average. This ensures the content appears across a wide range of hashtag feeds, ultimately attracting more TikTok followers.
Using just one or two generic tags means losing out on tremendous discovery potential. Make sure to include a mix of popular and niche hashtags closely related to the video concept.
2. Not Having an Optimized Profile
First impressions matter so an incomplete or low-quality profile gives viewers little reason to follow or engage. Essential profile optimization steps include an eye-catching profile photo and cover image, an intriguing bio, linked social accounts, and contact information like emails or websites.
Verified accounts also gain more credibility. Additionally, the website link must lead users to an active site or landing page instead of a broken link.
3. Posting Inconsistent Content
Consistency and quality go hand in hand on TikTok. Analyzing over 100,000 accounts shows that posting at least once a day is key. Top creators post up to 2-3 times daily in most cases. This not only provides more content but also keeps you at the top of your mind through regular visibility in follower feeds. Make sure the posting schedule aligns with audience availability as well.
4. Creating Content That’s Too Long
Due to TikTok users having brief attention spans, shorter video clips tend to perform better. Short videos lasting less than 30 seconds result in viewership rises of 12% and double the rate of completion. The completion rate drops by 60% when the video length reaches 1 minute. Live videos are the only exception where extending the length produces better engagement results. Regular TikTok content should contain multiple brief videos that present essential information in an eye-catching manner.
5. Not Using Trending Sounds
Using popular sounds in your videos will help you gain more visibility on the platform. Popular music clips and audio bits tend to serve as background music for viral memes. Your content will reach those following new trends when you utilize the same audio elements that are currently popular. Videos benefit from this approach, which matches them to existing popular challenges rather than creating new content.
6. Ignoring Audience Retention Metrics
Through creator analytics, viewers can see how much time each audience member stays involved by watching their content. The majority of viewers tend to leave after watching the content for 10-20 seconds. The content delivery might fail to reach its primary objectives when viewer retention stays below acceptable levels. The overall retention rate, along with drop-off points, should be studied to improve the style while refining cutting and pacing, hooks, visual elements, and messaging because this leads to better outcomes.
7. Not Collaborating With Other Creators
Collaborations expose content to the followers of other popular creators, an easy way to reach a wider base. Even micro-influencers with small but highly engaged communities can be ideal partners. Use TikTok’s native Duet and Stitch options to use and interact with others’ videos. Also, actively connect with creators in the same niche to exchange cross-promotion opportunities.
8. Posting at the Wrong Times
Post-timing has a big impact on viewership. Each account should test content at different times (early morning, afternoon, evenings, etc.) and analyze when their metrics peak. Overall, late afternoons and evenings tend to perform better. Weekends also see more activity, especially Sunday afternoons. It helps to use TikTok’s analytics to determine the best times based on your audience’s usage patterns.
9. Using Banned Hashtags
TikTok regularly refreshes its list of banned hashtags, which are blocked from search and recommendations due to misuse or controversy. Using these can lead to zero views. Stay updated on the latest banned tags list, and avoid incorporating them in posts. Also, the usage of flagged tags like #FYP should be limited, which may be restricted for growth tactics.
10. Buying Fake Followers or Likes
People often desire quick popularity gains by using bot services despite their negative impact on credibility. However, low-quality followers and artificial engagement destroy credibility. People can quickly detect this practice, which distorts the expected pace of organic growth. Organic expansion should be the priority rather than the number of followers regardless of quality because excellent material promotes genuine user relationships.
Key Takeaways
TikTok creators who avoid the ten mistakes listed below will see their accounts achieve better organic growth with enhanced public visibility. The combination of data-based best practices for account configuration and video planning leads to optimal results. The tools from HighSocial let users gain additional analytic data to maximize their reach and engagement. Your main objective remains to offer valuable content that entertains viewers or provides information to them.
