Videos are one of the most popular ways to connect with your audience, but many brands don’t see the return on investment (ROI) they expect. If you want to get more out of your video content, simple editing hacks can make a big difference.
In this post, we’ll discuss some easy ways to maximize video ROI by improving engagement, making your videos more shareable, and driving more conversions.
1. Optimize Video Length to Boost Engagement
One of the first things to consider when editing videos is length. Nowadays, people prefer shorter videos. Long, slow videos often lose viewers, leading to a lower ROI.
Keep It Short and Sweet
Aim for a video length of 1 minute to 2 minutes for social media, or 5 to 10 minutes for YouTube. The goal is to keep the viewer interested from start to finish. You can do this by trimming unnecessary parts, cutting out pauses, and skipping over slow sections.
Add jump cuts (quick edits that remove unwanted parts) using good video editing software to keep the pace lively.
2. Create Attention-Grabbing Thumbnails and Titles
Thumbnails and titles are the very first things people see when they come across your video. A strong thumbnail and engaging title can make a great difference in whether people click on your video or scroll past it.
Make Thumbnails and Titles Unique
For thumbnails, use close-up shots of people or products. Include bold text like “How to…” or “Top Tips” to make your video more interesting. For titles, keep it simple but descriptive, and use power words that promise value (e.g., “Easy Steps” or “Save 50%”).
Moreover, a good thumbnail and title increase your click-through rate (CTR). The more people who click on your video, the more views you get. This drives higher engagement, which is a key factor in boosting video ROI.
However, if you have a distracting background, there are many chances that it will drop your ROI, so try to remove background from videos and add the ones that are relatable and look visually appealing.
3. Add Captions and Text Overlays for Accessibility and Engagement
Adding captions and text overlays not only makes your video more accessible but also keeps viewers engaged—even when they watch without sound.
Use Captions and Text Overlays
Add captions to all your videos, especially if you’re sharing on platforms like Facebook or Instagram, where many users watch videos with the sound off. Use bold text to enhance key points, and consider adding text overlays for important messages like special offers or CTAs (calls to action).
Why It Works
Videos with captions get more views and shares because they’re accessible to a wider audience. Plus, captions and text help people understand your message, even if they’re watching without audio. This leads to better retention and engagement, which improves your ROI.
4. Use Text-to-Speech for Cost-Effective Voiceovers
If you’re on a tight budget, getting professional voiceover talent can be expensive. Fortunately, text to speech (TTS) technology allows you to create clear, natural-sounding voiceovers without the cost.
Use Text-to-Speech for Narration
If you need a voiceover, use TTS software like Google Text-to-Speech or Speechelo. These tools allow you to convert written text into spoken audio. This is especially useful for tutorials, explainers, or product demos where you need clear narration.
How to Add Text to Speech to Your Videos
To add Text to Speech (TTS) to your videos using the CapCut desktop video editor, follow these simple steps:
Step 1: Import Your Video
First, open the CapCut desktop video editor and create a new project. Click on the “Import” button to bring in the video you want to edit. Once your video is imported, drag it to the timeline for editing.
Step 2: Add Text to Speech
Next, select the section of the video where you want to add a voiceover. Click on the “Text” tab at the top of the screen and choose “Text-to-Speech.” Type in the text you want to convert to speech. You can choose different voices and languages based on your preferences.
After entering the text, CapCut will automatically generate the voiceover and sync it with your video.
Step 3: Export Your Video
When you’re ready, click on the “Export” button in the top right corner. Choose your desired resolution and export settings, then hit “Export” again to save your video with the added Text to Speech voiceover.
5. Use Calls-to-Action (CTAs) Strategically
One of the most important aspects of video content is call-to-action (CTA). A CTA tells the viewer exactly what you want them to do next—whether that’s subscribing to your channel, visiting your website, or making a purchase.
Place CTAs at Key Points
Instead of putting the CTA only at the end of the video, try placing it throughout the video at strategic moments. For example, if you’re promoting a product, you might say, “Click the link below to learn more” halfway through, and then follow up with another CTA at the end.
Why It Works
Multiple CTAs throughout your video make it easier for viewers to take action at the right moment, increasing your chances of conversion. A clear, strong CTA is one of the best ways to drive video ROI by directly leading to sales or sign-ups.
Conclusion
Maximizing video ROI doesn’t have to be complicated. By making small but powerful edits—like optimizing video length, using engaging thumbnails and CTAs, and adding captions—you can make your videos more engaging, accessible, and conversion-focused.
Remember, testing is key! By analyzing how different video styles perform, you can improve your content and keep boosting ROI.
So, start applying these simple editing hacks today and watch how they help you get more from your video content!
